
Microsoft · Film and photography
Make & Play
- Client
- Microsoft
- Year
- 2024
- Location
- New York
- Discipline
- Film and photography
- Role
- Photography and film
- Deliverables
- A recap film and photography of the event
The story
Photography and film of Make & Play, a Copilot+ PC activation at Microsoft’s Fifth Avenue store in New York. Visitors moved in front of a wall-sized display, watched their motion turn into particle art, and left with an AI-drawn portrait.